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Healthcare ContentHealthcare Content
How to Avoid Creating a “Fan” Culture and Manage Your Following as a Healthcare Professional

How to Avoid Creating a “Fan” Culture and Manage Your Following as a Healthcare Professional

Engaging with thousands—or even millions—on social media can be a double-edged sword that harms more than helps if not managed carefully.

Juan Carlos Vasquez
Juan Carlos Vasquez
Healthcare ContentHealthcare Content
Ethical & Professional Healthcare Content: The Responsibility of Every Medical Creator

Ethical & Professional Healthcare Content: The Responsibility of Every Medical Creator

Why Ethics Matter in Healthcare Content?

Juan Carlos Vasquez
Juan Carlos Vasquez
Healthcare ContentHealthcare Content
The Right Way to Contradict Another Doctor

The Right Way to Contradict Another Doctor

If you come across as dismissive or combative, you risk alienating the people you’re trying to educate.

Juan Carlos Vasquez
Juan Carlos Vasquez
Healthcare ContentHealthcare Content
6 Psychology Hacks to Improve Medical Content Engagement

6 Psychology Hacks to Improve Medical Content Engagement

Understanding how people think is just as important as what you say. These six psychology-based hacks will help you create medical content that captures attention, improves retention, and drives meaningful engagement.

Juan Carlos Vasquez
Juan Carlos Vasquez
Healthcare ContentHealthcare Content
The Golden Rule of Healthcare Content Creation

The Golden Rule of Healthcare Content Creation

Next time you create a post, video, or article, ask yourself: "What could happen if someone acts on this right away?

Juan Carlos Vasquez
Juan Carlos Vasquez
Personal BrandPersonal Brand
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Shouting in the Wrong Room: Choosing the Right Platform for Your Medical Brand

Shouting in the Wrong Room: Choosing the Right Platform for Your Medical Brand

You wouldn’t give a lecture in a nightclub or tell a joke in a library—so why post your content where your audience isn’t listening? The key to building a strong personal brand as a medical professional is knowing where to show up and how much time you can invest. Let’s find the perfect fit for your content strategy.

Juan Carlos Vasquez
Juan Carlos Vasquez
Personal BrandPersonal Brand
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Write Your Prescription... in Their Guidelines

Write Your Prescription... in Their Guidelines

A well-defined brand voice will allow you to adapt your message to strike a chord in any audience's mind.

Juan Carlos Vasquez
Juan Carlos Vasquez
AntiMedsplainingAntiMedsplaining
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That's what she said: Guiding Patients Away from Anecdotal "Proof"

That's what she said: Guiding Patients Away from Anecdotal "Proof"

Empower your patients and followers with Critical Thinking Skills

Juan Carlos Vasquez
Juan Carlos Vasquez
Personal BrandPersonal Brand
+1+1
Are you talking to the right people?

Are you talking to the right people?

A clear target audience is the foundation of any content marketing effort. As a doctor it will help you to connect with your patients and being relevant.

Juan Carlos Vasquez
Juan Carlos Vasquez
Creator AnalysisCreator Analysis
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@drjasonsnibbe Analysis

@drjasonsnibbe Analysis

Let's take a look to how Dr. Snibbe manages his social media accounts

Juan Carlos Vasquez
Juan Carlos Vasquez
AntiMedsplainingAntiMedsplaining
+1+1
Explain Insulin Resistance to a 5-year-old

Explain Insulin Resistance to a 5-year-old

How this analogy effectively simplifies a complex medical concept, making it easier for people to understand.

Juan Carlos Vasquez
Juan Carlos Vasquez
Personal BrandPersonal Brand
+1+1
How to stand out as a Doctor?

How to stand out as a Doctor?

Learn to effectively communicate to your patients and colleagues what makes you unique.

Juan Carlos Vasquez
Juan Carlos Vasquez
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